Intelligent Manager

6 Ways Intelligent E-Commerce Managers Can Set the Right Price for Their Products

by: admin   /   26 Apr, 2018
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Retail managers are an integral part of this sector, as they are always one of the main reasons behind the success or the failure of the retail business. One of the most important duties of the e-commerce managers is to price the products which they are going to launch. However, some managers might not be able to apprehend this task in a proficient way. Here are 6 of the most common, yet enticing ways e-commerce managers can price their products!

Market Research: 

market research

One of the most important things which intelligent e-commerce managers need to do is make sure that they research the market as much as they can. From competitor prices to retail prices, they need to ensure that they can jot down everything, and then frame their pricing criterion for each and every product you are going to launch in the marketplace.

Know Your Audience:

know your audience

Apart from making sure that you know the competitor prices, you also need to research the audience. There is a specific sector that you might be targeting with the product you are about to launch. In order to make sure that you will get a positive response from the audience that you are targeting, you need to make sure which kind of pricing criterion the audience is more attracted towards.

Pick A Pricing Strategy:

pricing strategy

The pricing strategy is one of the most important things which you need to consider as a manager of an e-commerce store when you are trying to frame a pricing schedule for your products. You can use a cost-based pricing technique, a value-based pricing technique or any of the others available in the marketplace, taking in account the needs and requirements of the clients, and your own resources as well.

Calculate The Costs:

calculate cost

Once you have decided which pricing technique you want to use, the next big thing is to ensure the costs which you will be born for the production of the product. You need to calculate the direct costs of the product, the extra expenses and the cost which will be charged by channels for the promotion of your retail products. After all of this, you are one step closer to pricing your product in a better way.

Territory Based Pricing:

pricing

Once you are pricing your products, another important thing which you need to consider is the territory charges which might be charged from you. The VAT has an immense effect on the overall pricing of the product you are going to launch, and once you are going to change the boundaries in which the product is going to be sold, you need to alter your pricing all the time.

Dynamic Economic Market:

Economic market

Last but not the least, the dynamic nature of the marketplace needs to be considered and kept in the account by intelligent mangers of the retail industry when they are pricing their products. The marketplace can change at any time, and you need to make sure that you are always on your toes to change with it. Hence, make sure that you are always up and ready to make changes in your pricing, whenever the needs arrive.

Savvy and intelligent e-commerce managers need to make sure that they are always on their toes, whenever they are pricing their products. The product pricing is basically the core of the success of your products, and you need to make sure that you deal with it in an efficient and proactive way. On top of that, make sure to use the ways which have been mentioned above, in order to make sure that you can price your products ideally.


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