Marketing Tactics That Can Help Grow Your Business
You need to increase sales and grow your business but you find it going difficult. The analytics paint a somewhat bleak picture of traffic on your website and social media presence. You are worried about the future and the sales do not seem to be enough to sustain your business for the long term.
Well, luckily for you, we have got some important marketing tips to share with you that can help you boost traffic and grow your business significantly. Let’s take a look at them.
- Competitive Pricing
Pricing is one of the major considerations when it comes to online shopping. And shoppers do not take long to switch stores the moment they discover another online outlet selling the same products at lower prices. So, if your prices are competitive, you will be able to maintain a stable customer base.
The best way to execute a competitive pricing strategy would be to automate it. This is because matching all products and their prices with competitors manually is a tedious and time-consuming task that will get you nowhere. Being an entrepreneur, your time and energy should be spent on activities that will bring more value such as analyzing, strategizing and decision-making. A number of software systems are available that can help you automate your pricing strategy effectively.
- Create SEO-Friendly Content
This is important so as to get a better ranking in Google search results. Particularly if you are a small store with just a few pages of products, you will only have those few pages to rank on Google. But with quality blogging content, you will have more pages to rank on Google and free organic search traffic will definitely come your way.
The best way to go about this work is to write keyword-optimized content after conducting thorough keyword research. Using keywords that have a high search volume in your content will help get better ranking and more traffic to these blog pages, and in the process divert more traffic to your main store page.
- Utilize Influencer Marketing
You know those social media celebrities that have amassed great fan followings on their Facebook, Instagram, and YouTube channels? They are the “influencers.” They have this great ability to send many visitors to your web pages simply by recommending your product to their fans.
Look for ways to work with such influencers and use their popularity to promote your offerings.
- Launch a Giveaway
Who doesn’t love a freebie? Everyone does, right? They are a time-tested way of building brand awareness and promoting your offerings.
Do this by only offering products that your audience has covered and make it exciting enough for them to want to enter a competition and win that stuff.
- Create a Loyalty Program
This is a nice way to incentivize your customers to come back for more, becoming regular customers in the process.
You can do this in a number of ways. A digital loyalty card (for example, buy three get one free) is one way. Another is a reward points system whereby the money a customer spends builds up points that can be redeemed for other stuff.
- Get Better Reviews
Reviews are important to build some credibility. Customers do a fair bit of research before shopping online. And they trust online reviews a fair bit. Be it a review on Amazon or a private review from some blog, customers will probably take these comments into consideration.
So, get some positive reviews about your products and the store.
- Make Use of Cart Abandonment Emails
A significant number of customers add a product to their cart and then do not check out. This is a significant loss of sales. Address this by using cart abandonment emails. Every time a customer doesn’t check out after adding a product to the cart, an email alert will be sent to the customer to remind them to hit purchase. Of course, they may not always do that, but they might on some occasions. And that is good for your sales volume.
- Use An Upsell
An upsell refers to the act of selling another item to a customer that has just bought something to complement that purchase. For example, you could sell a tie to an individual who has just bought a suit.
- Create a Shop-Worthy Instagram Feed
About 65% of Instagram users rely on their Instagram feed to find out new brands and look for new fashion trends. But at that moment when they are in a buying mood, they will first have to log off their Instagram and then browse the store on the web. It can be a hassle for a lot of them, which is why it is advised to set up a shop-worthy Instagram feed to allow potential customers to make direct purchases from there.
- Create a Referral Program
Word-of-mouth remains one of the best ways to market your brand. And people will only spread the word if they are completely satisfied with the product. However, only 30% of satisfied customers actually tell their friends about the product. This is because they are forgetful. But you can take care of this by developing a referral program.
This referral program will incentivize your satisfied customers to share their feedback with friends, clearing a path for those friends to become customers in the process. This will help drive up your sales.
So, there you have it. Make use of these 10 tips to grow your online business manifold and build a powerful brand. You will surely see good results.