Marketing Tricks to Take Your Business to the Next Level
You are in a dire need to boost sales and expand your business but it just doesn’t seem to be happening. The amount of traffic on your website and social media pages is way below what you would like it to be. Concerns are high that if things do not pick up soon, you might have to pull the plug on this whole venture.
Fortunately, there are some simple yet highly effective ways to improve this situation. We bring to you some important digital marketing tips that can boost traffic on your web presence and grow your business significantly. Check them out below.
Economical and Attractive Pricing
Pricing is a major factor in any kind of shopping, online or offline. And customers do not need a second invitation to change stores the moment they find out that another online outlet is selling the same stuff at lower prices. Therefore, you need to keep attractive prices in order to keep hold of your customers.
The best method to implement an attractive pricing strategy would be to go for automation, that is, to automate the pricing strategy. Matching individual products and their prices with competitors manually is a laborious and time-taking activity that will be a dead end most of the time. As an entrepreneur, your time and energy should be taken by work that will fetch more value such as analyzing and strategizing. There are many price comparison sites for online shopping that can automate your pricing strategy very efficiently.
Quality and SEO-Friendly Content
Achieving a higher ranking on search results is vital to the success of your business. Especially if your store is a small one with only a few pages of products, you will just have those few pages to rank yourself on Google and other search results. However, with quality and attractive content (blogging and guest posting), there will be more pages to rank and you will be able to get free organic search traffic.
The best way to do this is to create keyword-optimized content after carrying out thorough keyword research. Using high search volume keywords in your content will get better ranking and more traffic will come to these pages.
Make Use of Influencer Marketing
We all know some social media celebrities who have accumulated great fan-bases on their social media (Facebook, YouTube, and Instagram) channels. These people are “influencers.” They have a knack for sending visitors to a brand’s web pages simply by recommending their product/service to fans.
Figure out ways in which you can work with such influencers and leverage their popularity for your business.
Introduce a Nice Giveaway
We all love a freebie, don’t we? They are a tried and tested way of building brand image and promoting your products/services. Make sure you do this only by offering stuff that your audience has covered and make it tantalizing enough for them to want to compete for those offerings and win.
Create a Loyalty Program
Give your customers some incentive so that they want to come back for more and end up becoming regular customers. This can be done in different ways. A loyalty card (for example, buy two and get one free) is one way. Another is the reward points system by which a customer accumulates points on every purchase. These points can then be redeemed to buy more stuff.
An upsell means to sell another item to a customer who has just purchased something. This is done to complement that main product. For example, selling a tie to someone who has just bought a suit is an example of upselling. So, there go. Use these 6 tips to expand your online business significantly and build a solid brand.